With that said, it isn’t hard to see why those who cover the movement often point out that these women are celebrating regressive beliefs in women’s rights, and argue that the trend is decidedly anti-feminist, not to mention exclusionary of the queer and trans communities. But this phenomenon begs the question: What do tradwives think their movement is about? And why do they value these old-fashioned dynamics?Ī post shared by Katie Couric Critics of tradwives argue the lifestyle is a gateway to sexism - and even alt-right ideologiesĪs with any trend, there’s no one-size-fits-all description for every woman who identifies as a tradwife. It’s easy to look at a photo and make your own conclusions about what it represents. ![]() The coverage and criticism of tradwives has been slowly increasing since 2017 - a timeline which, perhaps not uncoincidentally, seems to track with a number of concerning online trends, many of which are founded on conspiracy theories and alt-right ideologies. ![]() Similarly, we see nostalgia for the 1950s housewife, a la Betty Draper, that ignores the stifling limitations put on women in the 50s like not being able to get a credit card or having to submit to their husbands without question,” Piazza points out. “We see women who leave big city jobs to work on farms but completely leave out the bone- and soul-crushing realities of working as a farmer to make a true living wage. Piazza compares it to other sweeping trends in media. “The thing is this nostalgia for a ‘better’ time is often obscenely misplaced.” ![]() And there has been a real trend toward nostalgia because people often find it comforting,” she tells Katie Couric Media. “The world is a disaster right now in every possible way. To Jo Piazza, author and host of a podcast about influencer moms called Under the Influence, the timing makes sense. Now, a teenage girl in Ohio can stumble upon a photo carousel offering a series of housekeeping tips from a tradwife in the UK, and all of the sudden, it’s a future she can envision for herself. Before Instagram, TikTok, and YouTube were available at your fingertips 24 hours a day, it took more time for political or cultural movements to spread. There, they create communities through hashtags like #tradwife, and use these channels to provide tips, tricks, and explainers about their lifestyle.Ī post shared by Katie Couric hard to say when, exactly, this trend exploded, though it’s safe to say that the rise of social media has allowed it to grow exponentially. The world became familiar with tradwives because many of them celebrate and promote their values through social media channels like YouTube, TikTok, and Instagram. They’re a subculture of housewives, and they’re really proud to be homemakers. These are real women who seem to have traveled through time, having revisited the 50s and brought some elements of that era into the present day, including an insistence on not just old-fashioned homemaking skills but on submission to their husbands, never working outside the home, an avoidance of feminism, and in some cases, extreme conservative political views. Those women, who you might have stumbled across via social media, could be “tradwives,” a new term that’s a portmanteau of the words - you guessed it - “traditional” and “wives.” And they don’t just live online. They’re toting a few kids, maybe baking, tablescaping, sewing, or simply flaunting their happy marriages. If you’re a mom on Instagram, or really any person on Instagram, it’s almost guaranteed you’ve scrolled past a few extremely content-looking women who resemble something out of Pleasantville…but in color, and in the 21st century.
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